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- From Dark Data to Business Gold: Simple Ways Founders Can Harness Hidden Insights with AI 🤖
From Dark Data to Business Gold: Simple Ways Founders Can Harness Hidden Insights with AI 🤖
Your business produces a wealth of data daily, yet you might be tapping into just 20% of its potential.
Rob Lara
June 03, 2025
DEEP DIVE
Hidden treasures often hiding in plain sight…
🕒 Read time: 9 min | 📄 Word count: ~1770
TL;DR
Hidden asset: 80% of your company data sits unused as “dark data” in emails, support tickets, call recordings, etc.
Why care: Mining it uncovers customer wants, process gaps, and quick-win revenue boosts your competitors ignore.
What’s changed: No-code AI now sifts, summarizes, and visualizes that data- no data-science team or big budget needed.
Framework: Map dark-data sources → ask one sharp business question → run a lightweight AI tool → act on the insight → loop.
Proof: Small teams that did this cut cart abandonment, shortened sales cycles, and tripled subscriber growth.
The Hidden Treasure in Your Business
Every day, your business generates mountains of data. The interesting part you're probably only using about 20% of it. The rest? It's what experts call "dark data," information that sits forgotten in email threads, customer support tickets, meeting recordings, and abandoned spreadsheets.
Like having a gold mine under your office that you never knew existed.
Recent AI advances have made it easier than ever for founders and small teams to tap into this wealth without needing a data science degree or enterprise-level budgets.
So what exactly is dark data?
LET’S GET INTO IT 👇
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