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- 🤖 Part 1: WhatsApp Business AI Agents - Turn chats into a 24/7 sales channel
🤖 Part 1: WhatsApp Business AI Agents - Turn chats into a 24/7 sales channel
Capture leads, answer FAQs, and close sales with payment links inside WhatsApp, no extra hires.
Rob Lara
August 19, 2025
In partnership with
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DEEP DIVE
🕒 Read time: 6 min | 📄 Word count: ~1100
TL;DR
Meta just added centralized campaigns, voice calling, and AI support features for WhatsApp Business. Pilots of Business AI agents are underway. This lets solo operators and small teams sell and support customers inside WhatsApp without adding headcount. In this issue you get a simple stack, a setup plan, and pricing that makes sense for one person or a tiny team.
Curated Reads
Source & Date | Nugget |
|---|---|
Centralized campaigns, AI support, and business calling. | |
Voice calling for large businesses and AI product recommendations. | |
Initiate and receive WhatsApp calls via Cloud API. | |
Meta’s page on agents for the customer journey. | |
New analytics field and conversation costs. |
Why This Matters Now, and How
People convert in chat. WhatsApp has billions of users and is already where many customers ask questions. When you answer fast and keep the thread in one place, conversion goes up.
Meta is finally shipping the missing pieces. You can manage campaigns across WhatsApp, Facebook, and Instagram from Ads Manager, plug in AI follow-ups, and now handle voice when a customer wants to talk. This removes the usual tool sprawl.
Agents are coming to small business. Meta is piloting Business AI assistants that do product Q&A and recommendations. Smart founders will use them for lead capture, order nudges, and support triage.
Clearer costs. Updated pricing analytics and conversation categories make it easier to forecast spend per chat and per campaign.
LET'S BREAK IT DOWN 👇
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